He’s being such a jackass. He’s utterly destroying his brand name this early in the going. I can’t begin to imagine why or why his advisors would think this is a good idea. I really don’t get the strategy, here. That first ad, where he pretty much calls George W a “fool or a fraud,” was terribly effective. Didn’t move him in the polls, but I think he underestimates the sheer power of earnestness. He needs to trust his own instincts. He’s looking like a punch line, and these silly attack ads—Obama is to blame for high gas prices—will eventually become tiresome. It also gives Obama the opening to charged McCain is spending millions on attack ads without talking much at all about real issues confronting real Americans.